Florida landlords enter fall facing intense competition for qualified renters.
According to Realtor.com Economic Research, the statewide median advertised rent was $2,499, essentially unchanged from a year earlier (−0.04%). There were 108,270 rental properties listed, down 4.2% annually.
Metro Market Snapshot
| Market | Median asking rent | Annual change | Listings offering concessions |
|---|---|---|---|
| Tampa Bay | $1,634 | −3.8% | 63.9% |
| Jacksonville | $1,478 | −1.3% | 63.2% |
| Orlando | $1,672 | −1.5% | 58.5% |
| South Florida | $2,271 | −1.0% | 28.1% |
Metro figures cover studio through two-bedroom listings.
Tampa Bay showed the strongest downward rent pressure of these four markets. Nearly two-thirds of listings in both Tampa Bay and Jacksonville advertised concessions. South Florida retained the highest asking rents and offered fewer incentives.
